Dairying plays a vital role in small and marginal farming situation in India. However, the flourish of dairy sector is not at same rate across the states. Various reasons have been attributed for this, whatever the reasons may be; one prominent aspect is rural youth’s decision to choose dairying as occupation. So a study was conducted to understand the attitude possessed by rural youth towards dairying as an occupation in Bihar and West Bengal states of India. For this an instrument to measure attitude of rural youth towards dairying as an occupation was developed by following likert method. The reliability and validity of the developed scale was 0.81 and 0.83 respectively. The results showed that 41.66 per cent farm youth showed favourable attitude towards dairying as occupation whereas 61.67 per cent of non-farm youth showed unfavourable attitude towards dairying as occupation. The results indicated that attitude of non-farm youth was more negative towards dairying, implying strong intervention is needed to make positive attitude towards dairying among non-farm youth.

Download this article as