International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 6, Issue:9, September, 2017

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(9): 3665-3673

Quantitative Content Analysis of Farm Magazines in Andhra Pradesh, India
T. Archana*, A. Sailaja and K.B. Suneetha Devi
Department of Agriculture Extension, College of Agriculture, PJTSAU Rajendrangar, Hyderabad-500030, Telangana, India
*Corresponding author

Descriptive research design was followed for carrying out the study. The State of Andhra Pradesh was selected purposively for the study as the investigator hails from the state. As the three magazines selected in the study were monthly publications, the total number of issues selected for the study formed 36 issues of a year of a farm magazine. In total, the issues selected in the study comprised of 108 issues from three farm magazines put together. Trend of farm information presented during the reference period was studied with respect to its presentation under thirteen major categories. All the farm information in three magazines was categorized into thirteen major categories during the period of the study; crop production, crop protection, crop mechanization, agro-meteorology, agro-extension-communication, agribusiness management, allied, post-harvest management, organic farming, horticulture, departmental schemes and programmes, question-answers, district specific information. Total number of articles under these broad categories has been computed and is presented in the following Tables. In I, II and III category of farm magazines, total number of articles published were 604, 742 and 791 respectively. Among 604 articles published in I category of farm magazine, majority of articles belonged to crop production followed by crop protection. Among 742 articles published in II category of farm magazine, majority of articles belonged to crop production followed by agro-extension-communication. Among 791 articles published in III category of farm magazine, majority of articles belonged to horticulture followed by crop production. Hence, publication of specific socio economic and situational problems of the farmers of a specific district if highlighted would better attract the readership. Question-answer column in the farm magazines has to encourage farmer-farmer dialogue instead of scientist-farmer dialogue.

Keywords: Quantitative content analysis, Farm magazines.

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How to cite this article:

Archana, T., A. Sailaja and Suneetha Devi, K.B. 2017. Quantitative Content Analysis of Farm Magazines in Andhra Pradesh.Int.J.Curr.Microbiol.App.Sci. 6(9): 3665-3673. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.