International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 6, Issue:9, September, 2017

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(9): 1702-1711

Economic Analysis of Production and Marketing of Jasmine in Hyderabad-Karnataka Region: A Case in Koppal District
N. Ashoka1*, G. B. Shrinivasulu2, G. Anupama3, M. Harshavardhan4 and K. N. Kattimani5
1Department of Agricultural Economics, College of Horticulture, Munirabad,
Koppal, Karnataka-583233, India
2Department of Floriculture and Landscape Architecture, College of Horticulture,Munirabad, Koppal, Karnataka-583233, India
3Horticulture Training Centre, Munirabad, Koppal, Karnataka-583233, India
4Department of Floriculture and Landscape Architecture, College of Horticulture,Sirsi, Karnataka-581402, India
5Department of Medicinal and Aromatic crops, College of Horticulture, UHS,Bagalkot Karnataka-587104, India
*Corresponding author

Jasmine is one of the major commercial flower crops of south India. In Karnataka, jasmine has been cultivated in all most all districts. Hence, the study have been taken up by to examine the cost and returns structure of jasmine cultivation, identifying the marketing channels, assessing the marketing cost and to document the problems of production and marketing of jasmine in Koppal district. Thus, the data have been collected from 120 jasmine growers, 10 commission cum wholesale agent and 10 from retailers with the help of pretested well designed questionnaire. The collected data were subjected to various financial analysis viz., discounted and undiscounted techniques. The results revealed that during 2011-12, Rs. 28,252.75 was required for establishment of jasmine garden in one acre out of which labour was to the tune of 43.67per cent and material cost was accounted 56.33 per cent. The gross and net returns were increasing from initial year of establishment. The financial analysis viz., NPV, BCR, IRR and NPV revealed that establishment and maintenance of jasmine garden was economically viable. The flowers are marketed through farmers -commission cum wholesalers –retailers and consumers. The high rate of commission charge, pest incidence and lack of producer organization were the major problems of jasmine production and marketing.

Keywords: Commission agent, Establishment cost, Jasmine and Marketing cost.

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How to cite this article:

Ashoka, N., G.B. Shrinivasulu, G. Anupama, M. Harshavardhan and Kattimani, K.N. 2017. Economic Analysis of Production and Marketing of Jasmine in Hyderabad-Karnataka Region: A Case in Koppal DistrictInt.J.Curr.Microbiol.App.Sci. 6(9): 1702-1711. doi:
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