An Economic Analysis on Marketing of Broiler Chicken in Patna District of Bihar, India

The study titled “Study on Marketing of Boiler Chicken in Patna District of Bihar” aimed to Livestock, dairy, and poultry sectors form the backbone of rural economies in India, engaging over 50% of the rural workforce and contributing significantly to livelihood security. This paper examines the transformative role of startups in these domains—focusing on dairy technology (e.g., AI-driven precision platforms like Nitara and Dairytech.ai), breed improvement initiatives for indigenous cows, and feed innovation ventures— in generating sustainable employment opportunities. Drawing from recent trends, startups address key challenges such as labour shortages, low productivity, and feed deficits by deploying robotic milking systems, genetic conservation programs, and sustainable fodder solutions, thereby creating jobs in tech deployment, extension services, processing, and market linkages. Empirical insights reveal that backyard poultry units boost monthly incomes by ₹3,000–7,000 for 8,500 rural households, while dairy cooperatives support 35,000 farmers through enhanced milk yields (from 8 to 12 litters per animal via breed upgrades), employing 800 technical personnel. Government schemes like the National Livestock Mission further amplify impacts by fostering entrepreneurship in small ruminants, poultry, and fodder, with backyard poultry trainings yielding 86–267% employment gains for rural women. However, barriers like high input costs and adoption hurdles persist, necessitating policy support for scaling. Findings underscore that integrating startups with skill development can double rural incomes, aligning with India's $5 trillion economy goals by 2025, and recommend public-private partnerships for inclusive growth.

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