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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 6, Issue:7, July, 2017

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com /
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Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(7): 4633-4641
DOI: http://dx.doi.org/10.20546/ijcmas.2017.607.486


Analysis of Marketing Practices and Consumer Preference of Bandur Sheep in Mandya District, Karnataka, India
Niveditha Kondepudi1*, Sardar Baig2 and B. C. Arpana3
1Department of Food Business Management, College of Food Science and Technology, ANGRAU, India 2Department of Food Processing Technology, Dr. NTR College of Food Science and Technology, ANGRAU, India 3Indepdendent Researcher, University of Agricultural Sciences, GKVK, Bangalore, Karnataka, India
*Corresponding author
Abstract:

Bandur sheep breed has been acclaimed to be one of the most important and dominant indigenous breed of Karnataka and India. More than production, marketing was considered as important component in livestock sector. Bannur breed has been in limelight ever since its development and continues to be the only outstanding and the best Mutton breed of the State and Country. The present study was undertaken in Mandya district of south Karnataka, during the agricultural year 2012-2013. For the purpose of the study 16 villages were selected from the three talukas by adopting the random sampling technique. From each village, 6-7 sample farmers were randomly selected without categorising the farmers on the whole, 90 farmers were selected for the study. The data collected for the economic analysis of Bandur sheep rearing has been analyzed using pivot table. The results revealed that nearly 55 per cent of the farmers said they do marketing at the farm gate reducing transportation cost. Farmers who are taking indirect marketing, among those 35 per cent of them they pay very less amount Rs. 10-50 as commission charges to the middlemen. Majority (62 per cent) of the farmers are paying very less charge Rs. 15 for shearing of sheep. Most of the farmer nearly 63 per cent are marketing the sheep according to their convenience. Nearly 48 per cent of the farmers said they market the sheeps through middlemen (indirect selling). According to the farmers Bandur sheep have got high demand for itz meat in the market (100% of the farmers view) and 98 per cent of the farmers said meat is preferred because of it yummy taste.


Keywords: Mandya sheep, Marketing Practices and Consumer Preference

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How to cite this article:

Niveditha Kondepudi, Sardar Baig and Arpana, B. C. 2017. Analysis of Marketing Practices and Consumer Preference of Bandur Sheep in Mandya District, Karnataka, India.Int.J.Curr.Microbiol.App.Sci. 6(7): 4633-4641. doi: http://dx.doi.org/10.20546/ijcmas.2017.607.486
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.

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