National Academy of Agricultural Sciences (NAAS)
|
PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The sustainability of life on earth is being threatened by the rapid depletion of the environment and natural resources. The environment is changing in a variety of ways as a result of climate change, global warming, and other severe calamities. The industrial sector is among the major economic sectors that have considerably damaged the environment. When consumers use goods and services like food, transportation, housing, and domestic goods like appliances, environmental repercussions are an unfavorable outcome. In this scenario, utilizing green products is crucial for consumers to protect the environment from deteriorating. In this reference, a study on assessment of factors affecting decision making of consumers towards buying and consuming green products was conducted. The study's objectives identified the restricting and encouraging factors of the consumers towards becoming green consumers and to know about the attitude of consumers that affects their decision making in consumption of green products.
Citations |
 |
 |
 |
 |
