National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Focusing on the above marketing strategies definitely brings economic stability to sheep farmers. As India’s sheep sector has continuously provided structural support to the rural economy. On account of favorable socio economic factors such as changing eating habits, higher purchasing power, urbanization, increasing health consciousness towards protein rich diet, preferred meat due to religious preferences, there has been increase in demand for meat and the sector has gained importance in terms of contribution to income, employment and foreign exchange earnings.
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