International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 12, Issue:2, February, 2023

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2023.12(2): 210-213

Strategies on Marketing of Small Ruminants and their importance in Economic Development of Producers
D. Indira*
Department of LPM, AHP, Rapur, Nellore District, India
*Corresponding author

Focusing on the above marketing strategies definitely brings economic stability to sheep farmers. As India’s sheep sector has continuously provided structural support to the rural economy. On account of favorable socio economic factors such as changing eating habits, higher purchasing power, urbanization, increasing health consciousness towards protein rich diet, preferred meat due to religious preferences, there has been increase in demand for meat and the sector has gained importance in terms of contribution to income, employment and foreign exchange earnings.

Keywords: Sheep and goat, agrarian economy

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How to cite this article:

Indira, D. 2023. Strategies on Marketing of Small Ruminants and Their Importance in Economic Development of Producers.Int.J.Curr.Microbiol.App.Sci. 12(2): 210-213. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.