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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Using media engages learner’s maximum senses so that they can retain the information. The present study aims to develop and evaluate Information Materials (IM) on weaning practices and to see the variation in awareness about weaning practices, if any, among rural weaning mothers of Dantiwada Taluka after administration of Information Materials (IM). 160 respondents from sixteen Anganwadis were randomly selected for the study. Based on the literature reviewed, three types of Information Materials on recommended weaning practices i.e. Visual, Audio, and Audio-visual Aid was developed for the study and varied combination was administered to find difference in gain in weaning awareness. Data was collected by personal interview technique. Statistical analysis was done by computing, frequency, percentage, standard deviation and correlation co-efficient, paired ‘t’ test, ANOVA. The result before and after administration of varied combinations (visual with audio; audio with video; visual with video and audio, visual and video all together) was found to be extremely statistically significant at less than 0.0001. Thus it can be stated that there was increase in awareness among the respondents regarding weaning practices after administration of varied combination of IM. Audio, visual and video used all together, was ranked first, for increasing awareness level among rural mothers regarding weaning practice. Education (r=0.297) and mass media (r=0.224) showed positive and highly significant correlation with ‘awareness about weaning practices’ and occupation (r=0.176) showed positive and significant correlation with awareness level. It can be concluded from the study that varied combinations of all the three Information material i.e., Audio aid, visual aid and Audio-visual (Video) aid were found to be effective in increasing awareness among rural respondents regarding weaning practices. Thus, maximum number of information materials should be used for enhancing awareness among rural mothers regarding weaning.