National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Nowadays, Balinese liquor called “Arak'' has been traded conventionally and on an industrial scale. Balinese Arak can be developed into a product that has a higher value by combining it with local commodities such as spices, that bring a touch characteristic of local products. Arak EGO Pala (Myristica fragrans Houtt) is one of the mainstay commodities in Indonesia, especially Bali. The unique aroma and taste of nutmeg combined with the taste of Balinese liquor “Arak” can be a new innovation in a product development to supporting Balinese tourism which can provide new experiences for connoisseurs of traditional local spirit. Arak EGO is one of the brands that developed Arak with Arak EGO Pala flavour. The purpose of this research were to: (1) identify the liquor attributes that are considered important by consumers (2) determine the level of consumer perception of Arak EGO Pala and (3) determine the attributes that need to get priority to improve their performance based on consumer assessment. The research conducted in Badung Regency which consisted of a survey consisted of several stages, namely initial initiation, data collection, tabulation and data analysis. Data obtained using questionnaires and interviews. Respondents in this study were as many as 200 people. The number of respondents was obtained using the Lemeshow method. The data obtained was tabulated using Microsoft Excel, then analyzed using the Importance Performance Analysis (IPA) method. Based on the research results it is known that there are 5 out of 12 attributes that are considered important by consumers. Consumer perceptions of Arak EGO Pala are good with a percentage of Tki of 90.32%. Attributes that need to be improved are mouthfeel, primary taste, aftertaste price, and nasal. Overall, Arak EGO Pala is well received by both domestic and foreign consumers. This research has provided positive information for development and sustainability of Balinese liquor “Arak” as a superior local product.
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