International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 10, Issue:8, August, 2021

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2021.10(8): 441-447

To Evaluate Business Performance of Maa Vidya Seeds and to Examine the Marketing Pattern of Maa Vidya Seeds
Yogesh Sahu1*, V. K. Choudhary2, A. K. Gauraha1, Teekendrakumar Sahuand Rashmi Jaiswal1
1Department of Agribusiness and Rural Management,
2Department of Agriculture Economics, COA, IGKV, Raipur- 492012, C.G., India
*Corresponding author

The purpose of this study was to evaluate business performance of maavidya seeds and to examine the marketing pattern of maavidya seeds in Arang, Raipur District of Chhattisgarh. Raipur district consist of four blocks: Dharshiwa, Tilda, Arang and Abhanpur. In order to achieve the main objective of production of seeds of paddy seeds and their marketing at reasonable prices to the farmers. The study was under taken under the Maa vidya Seed Co-operatives Situated at Arang, District Raipur. Respondents were mainly the paddy grower registered under Maa vidya seeds for their production program. The major respondent’s includes growers followed by traders and farmers cultivating paddy. Both primary and secondary data needed for the study were obtained by conducting a survey of households and paddy seed processors using a pre- tested question schedule. The study concluded that the majority of the growers choose graduation of as level education. The study area’s main crop was paddy. Total grading costs of paddy seed was calculated at Rs. 145.72 per quintal, Gross income was calculated at Rs. 2800 per quintal, Gross expanse was calculated at Rs. 2095.72 and Net profit of certified paddy seed was Rs. 704.28 per quintal. Input-Output Ratio was 1:1.33 Distributions of paddy seed from Maa Vidya Seeds to different agencies and farmer’s 50 percent seed were directly sold to the Government seed agencies, 40 percent seeds were sold to the wholesaler and remaining 10 percent of seeds were distributed to retailers. The main issue faced by the graders is quality control, High packaging cost, and bad raw material.

Keywords: breeders, foundations, certified seeds, offspring, NSC, SFCI, State Seed Corporation

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How to cite this article:

Yogesh sahu, V. K. Choudhary, A. K. Gauraha, Teekendrakumar sahu and Rashmi Jaiswal. 2021. To Evaluate Business Performance of Maa Vidya Seeds and To Examine the Marketing Pattern of Maa Vidya Seeds.Int.J.Curr.Microbiol.App.Sci. 10(8): 441-447. doi:
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