National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Agri-Entrepreneurship has significant role in the economic to faster rural development in country. The present study aims at identifying strengths, weakness, opportunities and challenges for agro-based entrepreneur in Madurai district of Tamil Nadu. For SWOC analysis, a list on 34 items which included Strengths-10, Weakness-9, Opportunities-6 and Challenges-9 items were prepared and examine with 200 Agri-entrepreneurs. Individually, the respondent was asked to indicate the importance and rank/propability the strengths, weakness, opportunities and challenges as perceived by them. Statistical tool of mean score method is used to rank. From the results, it could be observed that appropriate geographical condition, credibility towards inputs dealers were the strength. The result further revealed that collaborative mode of service e-marketing and institutional support were the foremost opportunities the perceived with mean score of 2.7, 1.79 and 1.7 respectively. The study concluded that Government / Development departments has to focus on input suppliers as part of their programme intervention who were act as central role in agricultural value chain and to help farmers in emerging economic condition
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