National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
In 2019, 503 Public and Private Banks' customers are availing mobile banking services, irrespective of the mobile networks (RBI,2019).Mobile phone is a banking tool that consumers use for banking, payments, budgeting, shopping, etc. Today, banking industry focuses on internet technology which provides branchless banking services to the customers. This study was conducted in order to analyze the customer satisfaction of mobile banking services in Tamil Nadu. A questionnaire was developed and then distributed to customers of major mobile banking service providers in Tamil Nadu. Primary data were collected using Google form through online method, from 67 respondents, who are all account holder of public and private banks. The results show that majority of the respondents have 'extremely satisfied'/ 'satisfied' and opined the positive usage of mobile banking services provided by public and private banks in Tamil Nadu State.
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