National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Social media tools are playing a major role in the dissemination of farm information. Social media has revolutionized the way of communication in the 21stcentury. The usage of social media increasing day by day in rural areas and its usage touched almost every field. With changes in communication technologies, the extension system also adopted new developments in ICTs to reach farmers more effectively. There are many initiatives taken by institutions related to agriculture to reach farmers round the clock with the help of social media. This paper focused to study the profile analysis of farmers using social media. The Ex-post facto research design was adopted for the study with a sample of 120 respondents, covering all three districts form the Southern Telangana Zone of Telangana state. From the analysis, it was found that majority of the respondents belonged to middle age (47.50%) with the low level of digital literacy (45.00%) having a low level of farming experience (44.17%) and small size landholding (50.83%), poor social media network (50.00%), medium social media usage (60.00%), low information processing (65.00%), low mode of access and preference (61.67%), medium readiness to accept information (62.50%) and a medium level of social media participation (54.17%).
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