National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Integrated Pest Management (IPM) is a sustainable and holistic approach of pest control, causing reduction in pesticide usage, decreased cost of production and low risk on human health and environment but still farmers have shown limited interest in practicing this method. The present study assessed the prevailing level of knowledge about integrated pest management concept and practices among the farmers of Nainital District of Uttarakhand and planned a need-based media intervention of community radio programme with the participation of local people. Need-based and participatory community radio programme was found significantly effective in enhancing the knowledge of farmers regarding IPM concept and practices. It was reported that at 0.01 level of significance post-knowledge test score of respondents was significantly higher than pre-knowledge test score, following which it was concluded that community radio programme is significantly effective in terms of gain in knowledge. Thus, the study reveals that mediation of ‘ICT-enabled medium as Community Radio Service’ and ‘participatory methodology’ should be used by extension agencies in large scale throughout to bridge the existing gap. It also supported that mediation of ‘participation’ significantly promotes and enhances adoption of agricultural technologies.
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