National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
India is a country with hottest temperature and moderate humidity, where certain states are said to be experiencing the highest solar radiation in a year. According to the National Action Plan on climate change, if India were to convert 1 per cent of the 5,000 trillion kilowatt-hour of solar energy that it receives in a year into energy, the country would have enough solar resource to meet its energy crisis (GIZ, 2013). There is a huge untapped market potential for this sector, as is yet to be exploited by the private and public sector. The objectives of this study were to analyze the trend towards solar water pump, to analyze the farmers’ profile and; finally to explore the retailers share in sale and marketing strategy followed in selling the solar water pumps. The study was conducted in Coimbatore district with a sample size of 30 farmers. The sampling method used was convenient sampling and the data was analyzed using conventional analysis and Garrett ranking method. The results indicated that 61.40 per cent of the farmers’ purchased solar water pump as the cost of diesel was high, 47 per cent stated that it was due to lack of electricity connection and 40.40 per cent stated that frequent power cut was the reason. The study also resulted in indicating the problems faced by farmers after the installation of solar pumps and suggested suitable recommendations on these issues.
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