National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The study entitled “ Impact of mass media on agriculture practices in district Lucknow (U.P.)” was undertaken with a view to analyze the socio-economic background of the farmers followed by impact of mass media on adoption of agriculture practices, adoption of agricultural practices, and constraints faced by respondents and then the suggestions; study revealed that majority (58.75 per cent) of the respondents were old age group with middle school level of education (42.50 per cent) having small land holdings ( 51.25 per cent) out of which majority of farmers were having medium (42.50 per cent) annual income. Among formal inter-personal sources village agricultural workers were the main and most credible sources of information. Among mass media and print media radio, television, newspaper and magazines were the main and most credible source of information. From the study it was revealed that socio-economic characteristics had positive and significant relationship factors influencing availability of the farm produce. Percentages and frequency were showing the impact of mass media under use and no use of mass media on agriculture practices such as land preparation, seed and sowing, fertilizer management, irrigation management, harvesting etc. There were significant adoption and improvement seen in the study.
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