International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 8, Issue:6, June, 2019

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(6): 2689-2696

Readership Behaviour Analysis of Working Women
Shakshi Bisht and Vandana Verma Trar
Department Extension Education and Communication Management, Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana, India
*Corresponding author

Readership survey benefits press to know the preference and reading behavior of readers by assessing reading frequency, reading pattern and reading response which is otherwise hard to measure. The study analyzed the working women’s reading behavior towards “Beti Bachao Beti Padhao” and also identified the recall ability of BBBP issues published in three major newspapers. Most of the respondents were 30-40 years in age (29%) belonged to high caste (50%) was educated up-to graduate level (38%) and were married (60%). Size of family was medium (38%), had farming (42%) as family occupation, monthly income of family was more than 75,000 (38%). Reading behaviour of majority of respondents was high (40%) followed by medium (32%) and low (28%). As recall ability is concerned after one week of news article publishing 44 % of the respondents completely recalled the BBBP issues with the help of newspaper cuttings. Education of respondents was significantly associated with reading behaviour at 5 % level of significance.

Keywords: Beti Bachao Beti Padhao, Readership, Women, Print media, Reading behaviour

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How to cite this article:

Shakshi Bisht and Vandana Verma Trar. 2019. Readership Behaviour Analysis of Working Women.Int.J.Curr.Microbiol.App.Sci. 8(6): 2689-2696. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.