'' '' '' Consumer Preference towards Branded and Unbranded Honey in Tamil Nadu, India
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here
ICV 2019: 96.39
Index Copernicus ICI Journals Master List 2019 - IJCMAS--ICV 2019: 96.39
For more details click here
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Original Research Articles                      Volume : 8, Issue:6, June, 2019

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(6): 2347-2350
DOI: https://doi.org/10.20546/ijcmas.2019.806.279


Consumer Preference towards Branded and Unbranded Honey in Tamil Nadu, India
S. Leaka1, S. Moghana Lavanya1*, M.R. Srinivasan2 and S. Hemalatha1
1Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India
2Department of Agricultural Entomology, Agricultural College and Research Institute, Tamil Nadu Agricultural University, Killikulam, Tamil Nadu, India
*Corresponding author
Abstract:

Honey is a natural, sweet, syrupy fluid obtained from the nectar of flowers collected by bees. The main objective of the study was to analyze consumer preference towards branded and unbranded honey in Tamil Nadu. The primary data was collected from consumers through questionnaire using online survey method. The secondary data was collected using published sources and websites. From the study it was clear that majority of the respondents preferred branded honey which was followed by wild/ tribal honey and most of them preferred Dabur honey from the available brands.


Keywords: Honey, Brands, Market
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How to cite this article:

Leaka, S., S. Moghana Lavanya, M.R. Srinivasan and Hemalatha, S. 2019. Consumer Preference towards Branded and Unbranded Honey in Tamil Nadu.Int.J.Curr.Microbiol.App.Sci. 8(6): 2347-2350. doi: https://doi.org/10.20546/ijcmas.2019.806.279
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.
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