Study on relationship between profile characteristics of groundnut farmers and their marketing behaviour aimed to bring out a strategy to increase the marketing behaviour of groundnut farmers. The Present investigation was carried out in Anantapuramu district of Andhra Pradesh. The results of the study revealed that the independent variables viz., Education, Annual income, Material possession, Extension contact, Trainings received and Social participation were found to be positively significant with the marketing behaviour of the groundnut farmers and age, area under groundnut cultivation, experience in groundnut cultivation and agricultural inputs acquisition pattern were found negatively significant with the marketing behaviour of the groundnut farmers. All the selected 10 independent variables put together explained about 76.00 per cent variation in the marketing behaviour of groundnut farmers.

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