International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 8, Issue:4, April, 2019

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(4): 151-160

A Study on Marketing Pattern of Onion in Nashik District of Maharashtra, India
Kumud Shukla1, Ghanshyam Kumar Pandey2*, M. Vinaya Kumari1, Avinash Vanam4 and Nahar Singh3
1Department of Agricultural Economics and Agri-business Management
2Department of Plant Pathology, Faculty of Agriculture
3Department of Agricultural Economics and Agri-business Management,  Sam Higginbottom University of Agriculture, Technology and Sciences, Allahabad, Uttar Pradesh, India
4Governments of India, Ministry of Agriculture & Farmers Welfare, New Delhi-110003
*Corresponding author

The present investigation was carried out to study the various marketing aspects of onion such as pattern of disposal, market practices and intermediaries involved in channels of marketing, and per unit cost of marketing for different size groups in Nashik district of Maharashtra. For the study of market, Lasalgaon APMC was selected. A sample of 131 farmers was interviewed of which 93 were small, 26 were medium and 12 were large. The marketed surplus was highest for large farmers (76.65 per cent) followed by medium size farms (74.68 per cent) and small size farm groups (67.39 per cent). The producer’s share in consumer’s rupee and marketing efficiency were high in Channel-I (selling in the domestic market) i.e. 65.93 per cent and 1.94 respectively compare to channel II (51.05 per cent and 1.04). The reason of higher producer’s share and marketing efficiency were due to that the onion growers sold their produce in the market through fair dealing and with low marketing cost in this channel.

Keywords: Marketed surplus; Marketing efficiency; Producer’s share; Consumer’s rupee

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How to cite this article:

Kumud Shukla, Ghanshyam Kumar Pandey, M. Vinaya Kumari, Avinash Vanam and Nahar Singh. 2019. A Study on Marketing Pattern of Onion in Nashik District of Maharashtra, India.Int.J.Curr.Microbiol.App.Sci. 8(4): 151-160. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.