National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study highlights the consumer acceptability of developed designs inspired from Molela craft of Rajasthan on women apparel items. Ethnic motifs of Molela craft were collected, screened and adapted to develop 30 new designs. These designs were evaluated by panel of experts to select two best designs for each of the five selected women apparels in best placement. Thus, finally selected ten adapted motifs were applied through stencil printing technique on five women apparel items. Their cost effectiveness was also judged along with profit margin. Women apparel 1 was found highly acceptable followed by Women apparel 3. All the developed women apparels scored very high scores in terms of consumer acceptance.
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