National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The paper mainly focuses on marketing of coconut in the study area. Also discusses the key issues in the production of coconut and its marketing, notices some important suggestions from the coconut growers. Channel I is predominantly found in the marketing of coconut in Karur district (Producer – Pre-harvest contractor – Wholesaler – Retailer – Consumer). The results revealed that in channel- I price received from pre-harvest contractor is Rs. 10000 while cost incurred by producer was Rs. 92. Thus net price received by producer is Rs. 9908 per 1000 nuts with 88.07 per cent producer’s share in consumer’s rupee. In channel – I marketing cost is Rs.1104 and marketing margin was Rs. 238. The results revealed that the major constraints faced by more than 81.25 per cent sample growers during production, is unawareness about technical information regarding post-harvest management practices, and in marketing of coconut, the major problem faced by more than 93.75 per cent of farmers was unawareness about various marketing practices. It is observed that nearly 73.75 per cent of coconut growers suggested to provide necessary credit in time and 56.00 per cent of coconut growers suggested to provide subsidies in case of any natural calamities like storm, flood etc.
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