National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Organic products are nothing but the produce grown from beginning to end by means of environment agreeable modus operandi i.e. devoid of pesticides, exclusive of chemical treatments, free from genetically modified organism, purely and naturally processed. The study focused to study to identify the factors influencing organic products on human and environment. In this paper factor analysis has been used to achieve the objective of the study. In the study, primary data has been collected with the help of semi-structured questionnaire from 200 respondents from Hisar district of Haryana. The factor analysis reveals six factors which are named as environment friendly, perception, hurdles, awareness and manufacturing. Environment friendly, perception and hurdles factors are of utmost importance and Companies need to focus on these factors to capture more market for organic products. The Cronbach alpha value for these factors is relatively high i.e. 0.802, 0.770 and 0.778. Hence it can be concluded that Government should give more subsidies to the organic product manufacturer so that mass production and variety is possible.
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