National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present investigation was undertaken with a view to study the marketing cost, marketing margin, price spread and constraints marketing of onion in Bhavnagar district of Gujarat. The marketing cost, margin and price spread of different identified marketing channel and constraints of marketing were analysed. It is observed that the marketable surplus on sample farms was 98.54 per cent of total onion production. The highest quantum of production (57.89%) was sold through commission agent, followed by primary wholesalers. The onion growers paid the highest average total marketing cost of Rs. 57.27 per quintal of onion sold through commission agent followed by secondary wholesaler. On an average about 54.80, 19.39, 11.10, 9.41 and 5.31 per cent of total quantity of onion sold through Channel-IV (Producer - Commission agent - Primary Wholesaler - Processor), Channel-V (Producer - Primary wholesaler - Secondary wholesaler - Processor), Channel-II (Producer - Commission agent - Primary wholesaler - Retailer - Consumer), Channel-I (Producer - Local Merchant - Consumer) and Channel-III (Producer - Primary wholesaler - Retailer - Consumer), respectively. The producers got the highest net price per quintal in the Channel-IV. The marketing cost per quintal was the highest in the Channel-II (Rs. 319.00) while the marketing margin was the highest in Channel-I (Rs. 136.31) followed by Channel-V. The producer’s share in consumer’s rupee per quintal was the highest in Channel-I while marketing efficiency was the highest in Channel-I. Majority of the onion cultivators felt the problem of fluctuation in market prices followed by lack of storage and transportation facilities.
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