International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 7, Issue:9, September, 2018

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2018.7(9): 2274-2280

Interactive Information Dissemination System (IIDS) - An Innovative ICT Model for Agro Advisory Services to the Indian Farmers
B. Savitha1, D. Raji Reddy1, T.S. Anurag2, P. Sailu2 and M. Mahadevaiah2
1Division of Extension, Professor Jayashankar Telangana State Agricultural University, Hyderabad, Telangana, India
2Digital India Corporation, New Delhi, India
*Corresponding author

‘Interactive Information Dissemination System (IIDS)’ is an innovative ICT model to address the information needs of the Indian farmers. This ICT tool was designed and developed under a project awarded by Indian Council of Agricultural Research under National Agricultural Innovation Project (NAIP). The IIDS is now being up scaled in three states. It is a multi-platform and multi-mode application. The unique feature of this model is, it enable the scientists to provide personalized advisories based on the farm and farmer profile in the areas of agriculture, horticulture, animal husbandry and fisheries. Farmer can record their queries 24x7 through Toll Free Number. Farmers are provided with Text and Voice messages in local language (Telugu) and provides platform for direct interaction with Scientists. This model also facilitated the Scientists of the University to provide alert and emergency messages on their mobile. The impact of IIDS envisaged shift in the Source of Information from friends & neighbors and Input dealers to Scientists. The IIDS has got vast scope for up scaling in all State Agricultural Universities in India to enhance outreach.

Keywords: IIDS, Information needs, ICT in Agriculture, State Agricultural Universities

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How to cite this article:

Savitha, B., D. Raji Reddy, T.S. Anurag, P. Sailu and Mahadevaiah, M. 2018. Interactive Information Dissemination System (IIDS) - An Innovative ICT Model for Agro Advisory Services to the Indian Farmers.Int.J.Curr.Microbiol.App.Sci. 7(9): 2274-2280. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.