National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Primary focus of the paper is to examine the attitude towards use of mass media among different age category of respondents. The study was conducted in the Hisar city of Haryana State. Two localities were selected randomly viz. Sector-15 A and Jawahar Nagar. Out of each selected locality, 20 respondents each from different age categories i.e. 16-30 years, >30-45 years, >45-60 years and above 60 years were selected randomly. The overall mean scores of opinion towards TV across various age category indicated that 16-30 years respondents had positive opinion about TV while all other categories had mixed feelings and neutral opinion. While, respondents from all age categories had neutral opinion about radio. Among the respondents of 16-30 years and >30-45 years had positive opinion about mobile phone while the other two categories had neutral opinion. The overall mean scores revealed that respondents of all age categories had positive opinion towards the internet, maximum score obtained by 16-30 years age group. The respondents of >45-60 and above 60 age categories had positive opinion for print media, whereas the other two categories had neutral opinion.
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