National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was carried out to study the marketing pattern of Rubber plantation in Tripura State. In the first stage two districts namely South Tripura and Gomati were selected purposively due to having highest area under rubber plantation crop, while in the second stage one block from each district was selected randomly and further from each block three villages were randomly selected; from each village 10 respondents were selected on the based on stratified random sampling methods. The marketing channels were identified based on the middleman from the point of production to the point of ultimate consumer (traders). Study reveals that the marketing efficiency in Channel I (Producer-processor-wholesaler- trader) of South Tripura district was better than that of Gomati district whereas Channel II (Producer-agent-retailer-trader) of Gomati district was more efficient than that of South Tripura district. The price spread of both the channels of Gomati district was more than the respective channels of South Tripura district.
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