National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
A research study on ‘marketing of large cardamom in Tirap district of Arunachal Pradesh’ was conducted during the year 2014-15, where a 100 respondents were selected from four different villages to represent the population under study. The selected farmers were classified into three groups based on their total land under large cardamom cultivation viz. Category-I (0.10-0.50 ha), Category-II (0.51 to 1.46 ha) and Category-III (= 1.47 ha <). In the study, three different marketing channels were identified in the marketing of the produce, viz., 1. (Channel-I) producer - primary whole seller - secondary wholeseller - retailer - consumer. 2. (Channel II) producer - primary wholeseller - retailer - consumer. 3. (Channel III) producer - primary wholeseller - processing unit - secondary wholeseller - retailer - consumer. For all the three channels, the marketable surplus was found to be slightly higher than the marketed surplus. Marketing cost was found to be highest in channel 3 (₹ 22.01/kg.) and least in channel 2(₹ 7.49/kg.) Producers’ share in consumer rupee was higher in channel - I (65.92 per cent) as compared to channel - II (58.67per cent) and channel III (58.27per cent). Price spread was also found to be the highest in channel-I (₹ 507.13/kg) and the least in channel III (₹153.97/kg.)The marketing efficiency was found to be higher in channel – II compared to channel-I and channel-III when calculated through the conventional method, Sheperd’s formula as well as Acharya’s model.
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