National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
A study was conducted in harongsabal block, imphal west district of Manipur with the objective of studying the relationship between selected socio-psychological profile and communication behaviour among the rice growers with a sample size of 120 rice growers. Ex post facto research design was followed. The results showed that, in imphal west district majority (65.00%) of rice growers belonged to medium communication behaviour, 19.17 per cent of them belonged to low communication behaviour and 15.83 per cent of them belonged to high communication behaviour. Further correlation between socio-psychological profile and communication behaviour among the grower’s results showed that, out of the twelve variables, education, size of landholding, socio-economic statues, extension contact, mass-media exposer, and sources of information showed a positive and significant association with communication behaviour of rice growers at one per cent level of significant. Other variable, like farming experience showed positive and significant association with communication behaviour of the rice growers at five per cent level of significant. Age, nature of family, annual income, risk preference and innovativeness showed non relationship with communication behaviour. So, Effective communication of scientific findings to millions of farmers is necessary for economic progress of the nation.
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