National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Online shopping has been emerged with fresh idea and has created endless opportunities for all. India has ranked in online shopping after Japan and America. This is primarily due to the fact that internet penetration is very fast and secondly the inclination and interest of massive youth population toward online shopping. This paper examines the key factors which affect buying motives of students of MPUAT, Udaipur for online buying or e-shopping. To investigate this questionnaire method was used. A total of 100 post graduation students from four colleges of MPUAT, Udaipur, Rajasthan were selected. Students asked their level of agreement on 23 aspects related to online shopping. The study identified that there are Transaction security and multiple payment options, Personal privacy and security, Product price and quality, the speed of access and after – sales service were few major factors that affect students’ online shopping behaviour.
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