National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
An economic analysis of kinnow has been presented through studying their costs and returns. The average first year establishment costs per hectare for kinnow has been worked out to be Rs. 399466. The overall per hectare per year returns from kinnow orchards have been worked out to be Rs. 125478. The overall economic viability of the kinnow fruit, mainly net present value, internal rate of return, benefit-cost ratio and payback period have been computed as Rs. 261258, 15.57 per cent, 2.19 and 7.6 years, respectively. The average per quintal marketing cost at producers’ level has been found to vary to the extent of Rs. 1120, Rs. 1120, Rs.1195.83 and Rs. 1215.61 for channels -I, II, III and IV, respectively. The average per quintal marketing cost borne by the commission /wholesaler in channel -I was Rs. 660.58, whereas as it was Rs. 620.92, Rs. 532.48 and Rs. 252.39 in channels II, III and IV, respectively at the retailer’s level and in channel-IV, whole of the marketing cost was borne by the producer as there was direct marketing of produce. A comparison of price spread through different marketing channels has revealed that producers’ share in consumers’ rupee was the highest (about 82.21%) in channel-IV, due to self-sale in the local market. The marketing efficiency has been found to be highest in channel-IV. The producer got maximum benefits in channel-IV, therefore this channel should be followed to make producer highest beneficiary; although this channel has its own limitations.
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