National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was undertaken in Jammu division of Jammu and Kashmir. Total population of the horticulture extension personnel (Horticulture development officers and horticulture technicians) in Jammu division was 304. Out of which 200 horticulture extension personnel were selected through proportionate stratified random sampling method after pretesting of the interview schedule. The result of the finding reveals that majority (57%) of the horticulture development officers were in medium age group where majority (45%) technicians were in high age group. The data also revealed that majority of the horticulture extension personnel were male and from rural back ground. Horticulture development officers were highly qualified but majority (70%) has low service length (2-16 years). On the other hand horticulture technicians were in majority up to 10th standard with high service length (29-38 years) respectively. Forty seven per cent of the horticulture development officers had high level of information seeking behaviour where 69 per cent of the horticulture technicians had low level of information seeking behaviour. Internet, subject matter specialists, newspapers and package of practice were mainly utilized by the horticulture development officers for seeking horticultural information where in case of horticulture technicians main source was their senior officers (HDOs/SMSs). Similarly, overall information dissemination behaviour of horticulture development officers was medium to high where it was low to medium in case of horticulture technicians. Farm and home visit, demonstration were mainly utilized as a source for technology dissemination by both the respondents.
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