National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Information Communication Technology (ICT) is today becoming as important as food. Even in rural India, ICTs are having a profound impact in changing the rationale of development activities and strategies. Inspite of these farmers abstain from using it due to various constraints. In this view, a study was conducted to analyze constraints faced by farmers in using KMAS in Banaskantha district of Gujarat state, India. A total of 123 respondents constituted sample size were selected through multistage sampling technique. The data collection was done with the help of structured schedule by personal interview of the respondents. Results of the study revealed that majority (70.73 per cent) of farmers reported that understanding of the message become difficult, if any doubt arises followed by difficult to understand technical words in the message (63.41 per cent) and skill oriented messages could not be understood through text message (57.72 per cent). The study recommends the need for considering constraints faced by farmers as they influence the accessibility and utilization pattern of KMAS.
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