National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
A study was conducted to understand consumer preferences and market potential for the backyard poultry rearing system in Kumi district of Uganda. This study revealed that 70% of the consumers included poultry products in their menus often and 10% included daily. Poultry traders in Kumi district dealt mainly with indigenous chicken breeds as their customers preferred them to others due to taste and less chemical residues.70% of individual consumers considered taste as first priority when choosing chicken.80% of individual consumers preferred backyard chickens to other chicken or poultry breeds. 57.5% of the consumers preferred consuming chicken once in a week, 32.5% preferred consuming it fortnightly and only 10% preferred consuming it every day.100% of the consumers preferred eggs from backyard chickens. However, due to scarcity of the backyard chicken eggs, 75% of the consumers bought exotic layers eggs. A market potential within Kumi District alone for poultry was computed to be 3,290,588 birds per year, for which 20% is for broilers (i.e. 658,118 birds) and the rest being for backyard poultry, (i.e. 2,632,470 birds).
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