'' '' '' General TV Viewing Patterns of Rural School Going Children
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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2019: 96.39
Index Copernicus ICI Journals Master List 2019 - IJCMAS--ICV 2019: 96.39
For more details click here

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Original Research Articles                      Volume : 11, Issue:3, March, 2022

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2022.11(3): 357-371
DOI: https://doi.org/10.20546/ijcmas.2022.1103.039


General TV Viewing Patterns of Rural School Going Children
Jaya Bangale* and Prasad Deshmukh
Department of Human Development and Family Studies, College of Community Science Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani, Maharashtra - 431402, India
*Corresponding author
Abstract:

A sample of 150 rural school going children (80 male and 70 female) age ranged between 7-13 yrs were selected by following purposive random sampling method from 6 villages of Parbhani District. The data pertaining to the study were collected by personally interviewing the sample rural school going children based on open ended interview schedule cum checklist after developing rapport with them. Similarly all the sample children’s parents also were interviewed based on the open ended interview schedule cum checklist for obtaining information additionally required for the study. It is clear from the results that relatively a higher percentage of rural school going children (37- 50%) were found to view TV Programmes telecasted on Big Magic channel followed by Channel-2 (28 - 42%) and Channel-3 (24 - 32%). Irrespective of gender, about 98 percent of rural school going children reported that they are more interested in viewing view cartoon serials. More than 70 percent of them had their TV sets in living rooms and a higher percentage of them observed to be maintaining 5-7 ft from TV sets while viewing TV programmes. Irrespective of gender, the findings of the study indicate that significantly a higher percentage of rural school going children (72 – 88%) used to view TV programmes enormously. A higher percent of rural school going children used to view TV programmes by sitting on floor or on cot (47 - 50%). Irrespective of gender, chitchatting (35 - 46%) and eating (38 - 43%) were observed to be the most common concurrently done activities of rural school going children while viewing TV programmes. As compared to the rural school going girls, their counter parts boys used to view TV programmes along with their friends and mothers.


Keywords: TV programmes, TV channels, TV viewing habits
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How to cite this article:

Jaya Bangale and Prasad Deshmukh. 2022. General TV Viewing Patterns of Rural School Going Children.Int.J.Curr.Microbiol.App.Sci. 11(3): 357-371. doi: https://doi.org/10.20546/ijcmas.2022.1103.039
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.