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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2019 - IJCMAS--ICV 2019: 96.39 For more details click here
National Academy of Agricultural Sciences (NAAS) : NAAS Score: *5.38 (2020) [Effective from January 1, 2020]For more details click here

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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2019: 96.39
Index Copernicus ICI Journals Master List 2019 - IJCMAS--ICV 2019: 96.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2021.10(9): 314-318
DOI: https://doi.org/10.20546/ijcmas.2021.1009.036


Marketing Constraints Faced by the Banana Growers in Theni District
A. Narmatha* and M. Priyadharshini
Department of Social science and Humanities, College of Agricultural Technology, Theni, India
*Corresponding author
Abstract:

Banana is one of the most important commercial tropical fruits traded. Eve was said to have used Banana leaves to cover modesty in the Garden of Paradise as revealed from antiquity. Banana is thus called “Apple of Paradise”. It is also known as “Adam Fig”. Theni district was purposively selected for the present study in the first stage since it occupied the first position in area under Banana in the state of Tamil Nadu. The villages of selected four blocks were noted and three villages were selected at random from each block. Altogether twelve villages were selected for the study. From each selected blocks fifteen banana growers were selected by random sampling technique. Thus the total sample size arrived was 90. Findings of the study showed that the constraints expressed by Banana growers are inadequate transport facility was the major problem faced by farmers with a mean score of 61.40 per cent.


Keywords: Constraints, Banana growers, Transportation
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How to cite this article:

Narmatha, A. and Priyadharshini, M. 2021. Marketing Constraints Faced by the Banana Growers in Theni District.Int.J.Curr.Microbiol.App.Sci. 10(9): 314-318. doi: https://doi.org/10.20546/ijcmas.2021.1009.036