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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2019 - IJCMAS--ICV 2019: 96.39 For more details click here
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2019: 96.39
Index Copernicus ICI Journals Master List 2019 - IJCMAS--ICV 2019: 96.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2021.10(9): 146-151
DOI: https://doi.org/10.20546/ijcmas.2021.1009.017


Conjoint Analysis for Selecting the Ingredients Levels of Fortified Beverage
R. Navarasam1*, Ayyavoo Preamnath Manoharan2, V. Appa Rao3,T. R. Pugazhenthi4 and A. Serma Saravana Pandian5
1Department of Food Technology,
2Department of Food Process Engineering,
3Department of Food Sciences, College of Food and Dairy Technology (TANUVAS), Koduvalli, Chennai-600 052, India
4Department of Livestock Products Technology (Dairy Science),
5Department of AH Economics, Madras Veterinary College, Vepery (TANUVAS), Vepery, Chennai- 600 007, India
*Corresponding author
Abstract:

This research paper concentrated on the “Conjoint Analysis for Selecting the Ingredients Levels of Fortified Beverage”. Conjoint analysis is a multivariate technique used specifically to understand how consumers develop preferences for products or services and to formulate predictions about ingredients levels towards product concepts and it is also called as trade-off analysis. The fortified beverage was prepared with various levels of ingredients such as Carrot (5%, 10% and 15%), Moringa (5%,10% and 15%), Mushroom (3%,6% and 9%), Dates (1%,2% and 3%) and Seaweed (1%,2% and 3%). Since, this large number of combinations led to non-responsible of consumers and improper results may be obtained. Hence, the conjoint analysis for selecting the best ingredient levels of ideal fortified beverage is based on the utility estimation and relative importance of attributes and was found that it should have the following attributes combination: Carrot – 15 per cent, Mushroom – 6 Per cent, Moringa – 5 per cent, Dates – 2 per cent and Sea Weed – 1 per cent.


Keywords: Conjoint Analysis, Consumer Preference, Fortified Beverage, Optimization of Ingredients Levels
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How to cite this article:

Navarasam, R., Ayyavoo Preamnath Manoharan, V. Appa Rao, T. R. Pugazhenthi and Serma Saravana Pandian, A. 2021. Conjoint Analysis for Selecting the Ingredients Levels of Fortified Beverage.Int.J.Curr.Microbiol.App.Sci. 10(9): 146-151. doi: https://doi.org/10.20546/ijcmas.2021.1009.017