National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Study was conducted in Shivamogga district of Karnataka state. The study population included 200 respondents from four different professions mainly lawyers, businessman, teachers and housewives 50 in each group to obtain relevant information such as buying behaviour of consumers, consumer’s awareness about nutrition information and health claims disclosed on food label. Higher percentages of teachers (90) were more concerned about MRP of a product followed by housewives (88), lawyers and businessman (84). All consumers were looking into date of manufacturing and expiry date of a product. A higher percentage of lawyers (90), housewives (96) and businessman (92) acquired information through internet. However, a higher percentage of teachers acquired information through newspaper. High percent of teachers, businessman, housewives and lawyers were reading nutrient information viz., sugar, total calories/energy and fat. A higher percent of businessman read cholesterol information on food label. Protein, vitamins and minerals, fibre and sodium content on food label was read by more number of teachers. 92 per cent of housewives were utilising nutrition information on all circumstances followed by teachers (84%), businessman (76%) and lawyers (50%).All housewives used to see nutrition information when buying a new product. More than 80 per cent of teachers, lawyers and housewives read nutrition information when buying a new version of existing product. However, only 67 per cent of businessman looked to nutrition information when buying a new version of existing product.
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