National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Agriculture Extension acts as a linking bridge between the research system and farming communities. Agriculture extension has always put efforts in the transfer of technology to the grassroots but faces several limitations. Series of efforts have been made to strengthen the structure and function of agricultural extension setup through innovations. Information and communication technology has emerged as a pertinent tool to provide the latest information within a quick amount of time. Information and Communication Technology (ICT) include technologies that give access to information through communication (Khan et al., 2012). ICT tools provide access to a range of information on market planning, management techniques. It is a powerful tool in the production and marketing system. It affords free access to the vast amount of information, access to market information and the ability to directly access markets. The paper observes that it seems pertinent and essential to rely on ICTs for sustainable agricultural and rural development. Moreover, obvious reasons reveal that information and communication technology has to be adequately entertained to support agricultural extension services to reach up to the grassroots. If utilized systematically, this medium will go a long way in fulfilling the requirements of the formation of knowledge society among villages of the country.
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