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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 9, Issue:10, October, 2020

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com /
submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(10): 1448-1454
DOI: https://doi.org/10.20546/ijcmas.2020.910.172


An Economic Analysis of Production and Marketing of Mizo Bird’s Eye Chilli (Mizo Chilli) in Aizawl District of Mizoram State

Lalhminghlui, G. Sunil Kumar Babu, R. Asha*, S. Shrine and S. K. Gousiya
Department of Agricultural Economics, Agricultural College, Acharya N. G Ranga Agricultural University, Bapatla, India
*Corresponding author
Abstract:

The present study is based on information collected from 60 mizochilli growers and 20 marketing functionaries in Aizawl district of Mizoram in the crop year 2017-18, through pre-tested well design schedule. The results indicated the average productivity of mizo chili on sample holding was 10.72 quintal per hectare and the cost cultivation on per hectare basis was Rs. 97618.56. The gross income per hectare of this crop was found to be around Rs. 157613. The Benefit Cost ratio of 1.61 was observed. Production function analysis shows that human labour, machine labour and seed had significantly influenced output at 1% level of significance. The farmer obtained 96.34% and 41.2% of price paid by consumer in marketing Channel I (FarmeràRetailer) and Channel II (FarmeràVillage traderàRetailer) respectively. The marketing cost incurred by producers was 4.10% of consumer’s rupee in channel I and 0.45% of consumer’s rupee in Channel II.


Keywords: Mizochilli, Bird’s eye chilli, Production, Price spread, Marketing efficiency

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How to cite this article:

Lalhminghlui, G. Sunil Kumar Babu, R. Asha, S. Shrine and Gousiya, Sk. 2020. An Economic Analysis of Production and Marketing of Mizo Bird’s Eye Chilli (Mizo Chilli) in Aizawl District of Mizoram State.Int.J.Curr.Microbiol.App.Sci. 9(10): 1448-1454. doi: https://doi.org/10.20546/ijcmas.2020.910.172
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.

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