National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Community radio would act as a tempting and reliable community media weapon in socio-economic empowerment of the underprivileged rural community. In a world with a burgeoning influence of multi-dimensional audio-visual content, community radio has managed to survive because of the ‘community first’ approach. It is an autonomous, non-profit in goal; listener supported and controlled media and adopting a management structure and broadcasting style that challenges the traditions of professional media broadcasting. A truly democratic platform-community radio, in its real sense is meant to create content for the benefit of society as well as individual prosperity and empowerment. The purpose of the community radio stations is to facilitate the free flow of information by encouraging freedom of speech and by enhancing dialogue within the communities concerned in order to promote better participation by their populations. It showed the potential for agricultural extension to benefit that local broadcasting can achieve by using participatory communication approaches. Participatory communication techniques can support agricultural extension efforts especially using local languages and rural radio to communicate directly with farmers and listeners’ groups for sharing of development information.
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