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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2019: 96.39
Index Copernicus ICI Journals Master List 2019 - IJCMAS--ICV 2019: 96.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(9): 2132-2144
DOI: https://doi.org/10.20546/ijcmas.2020.909.266


Human-Internet Interaction: A Potential Platform towards Promotion of Integrated Pest Management Technology in India
Shubhaom Panda* and Jagadish Aditya Dinakar
Institute of Agri Business Management, Swami Keshwanand Rajasthan Agricultural University, Bikaner, 334006, India
*Corresponding author
Abstract:

In the world, the number of internet users has blown up from only 413 million in 2000 to 3.4 billion in 2016. China and India grab the top two shares despite of having only 50 and 26 percent online internet users, respectively. Internet usage in India has been increased from 242.92 million during 2015 to 390.9 million during 2018. Out of all search engines, Google comprises of more than 91 per cent of users, worldwide. Till August 26, 2020, the interest of people in Punjab regarding IPM technology, is highest, followed by Odisha, Gujarat, Rajasthan and Tamil Nadu. In the year, 2019, the searches in the Google on the IPM topic have been highest in Punjab, followed by Haryana, Madhya Pradesh, Uttar Pradesh and Maharashtra. According to “Socialmention” website, the sentiment of people using online platform to show their emotion regarding IPM is mostly neutral, followed by positive and negative sentiments. “Integrated Pest Management” as a term has been searched 3600 times, mostly by people of age group 55-64 during a month in real-time, according to “ubersuggest”. It was found that, during 2018, 21 percent of the Indian internet users used their smart phones to visit a social network, while 16 percent of the users watched videos. Facebook, the largest social media platform in the world, had 2.4 billion users during 2019. Regarding IPM technology, the websites like Google trends, Socialmention, Ubersuggest, etc. can be used for nowcasting and forecasting about the current thoughts, sentiments, practice, likings, etc. of the public in real-time basis. Facebook as the leading social network, should be utilized to promote IPM technology in a better way.


Keywords: IPM, Internet, Online Searching Trend, Facebook
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How to cite this article:

Shubhaom Panda and Jagadish Aditya Dinakar. 2020. Human-Internet Interaction: A Potential Platform towards Promotion of Integrated Pest Management Technology in India.Int.J.Curr.Microbiol.App.Sci. 9(9): 2132-2144. doi: https://doi.org/10.20546/ijcmas.2020.909.266