National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
World population will increase at geometric rate of progression and an estimated 9.6 billion people and will require 70 percent more food than is available today. In order to increase the production efficiency, expertise in the domain of agriculture opined and developed different agribusiness models to address the above aspects. In order to conduct this research, case study method was adopted to collect the necessary data and information from the entrepreneurs performing successful ventures in digital mode of agribusiness by adopting purposive sampling method. Secondary data pertaining to different countries were collected from the websites of digital agribusiness of their respective country. Digital agripreneurs enrolled in the Agribusiness incubation society were contacted personally to collect the required data. M/s Kisangates Agro Informatics is an innovative startup with a motive to revolutionize business processes in agricultural ecosystem through strategic models and digital transformations that are synergistic with environment and business needs. Further, M/s Jeypee Biotechs, Virudhunagar developed the digital and ICT enabled field advisory system model and executes networking among farmers on a common platform for dry chillies cultivation for export purposes. Through his intervention, farmers are realizing 20 per cent extra income. A paradigm shift is taking place to transform the traditional farming system to digital mode in order to reduces the cost, minimize wastages and thus leads to realize better price in the market. To conclude this study and based on the discussion with entrepreneurs and expertise in the domain of digital agritech companies, following strategies are suggested for a better agribusiness value chain.
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