National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Any information communication tool like radio, television, mobile phone, computer, network, hard ware and software, satellite system etc., can be used for framing suitable methodologies for dissemination of innovations to the livestock farmers. No single medium of communication is the best and hence a combination of different medium referred as media mix strategies were suggested through the study for diffusion of various dairy innovations. The methods suggested by the respondents were categorized into four media mix strategies to enable effective diffusion of dairy technologies among farming communities of Andhra Pradesh. Dissemination of latest scientific information on production aspects in local language through radio and television supported by group meetings and printed material ranked first followed by Access to innovations through mobile phones, mobile applications, creation of farmers what’s app groups (II), Development of interactive ICT tools like expert systems, multimedia modules, information kiosks which help in capacity building to the farmers (III) and Provision of information on marketing trends, availability of feed ingredients through mobile updates / mobile telephones (1V) respectively.
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