National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The coconut palm which is commonly recognized as KALPAVRISHA, botanically known as “Cocusnucifera” is economically very important horticultural plantation crop in East Godavari district of Andhra Pradesh as it is crucial in shaping the social livelihood of people. The present study aims at measuring the extent of different orientations of the coconut growers of East Godavari district. This study elucidates the levels of scientific, economic and management orientation of coconut growers. The study reveals that 69% of the total selected respondents were with medium level of scientific orientation followed by 16% with high and 15% with low level of scientific orientation. It was found that 54% of the total selected respondents were categorized under medium level of economic orientation followed by 22% with low level and 19% with high level. It was also evident from the study that majority of the respondents i.e., 65% were categorized under medium level of management orientation followed by 19% of respondents who were found to have high level of management orientation and 16% of the respondents were found to possess low levels of management orientation.
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