National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Information and communication technology has become an inevitable part in one’s life and so in the field of agriculture. So a study was conducted to know in detail the attributes of farmers and analyse how it influences the use of ICT tools. The study was performed in Palakkad district, Kerala with 120 respondents. The study showed that the majority of the farmers were middle aged (36 to 56 years). More than fifty per cent farmers had education up to high school level and had medium farming experiences. Maximum were marginal farmers and had low annual farm income. Maximum farmers had medium cosmopoliteness and moderate mass media exposure. Four fifth of them had medium level of innovativeness and majority were having medium level of scientific orientation, medium economic motivation as well as medium risk orientation and a 90 per cent of them had moderate information seeking behaviour. Majority of the farmers were utilising ICT tools to a moderate extent only. The study therefore strongly recommends the necessity of considering the social attributes of farmers in a region as it greatly influences the utilisation of information and communication technology tools.
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