Agricultural supply chains are redundant with intermediaries and in price exploitation of farmers in marketing their produce. In order to help farmers realize better prices, direct marketing concept such as Uzahavar sandhai in Tamil Nadu, Rythu Bazar in AP etc were initiated. The study was undertaken to know the usage of cold storage units in the farmers market located in Anna Nagar, Madurai of Tamil Nadu. The secondary information regarding the arrivals, number of farmers and number of consumers participated, usage of cold storage facility were collected for the past five years and same was analyzed and presented. The results indicated that capacity utilization of the cold storage unit available was low and sufficient interventions are needed for promoting better usage.

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