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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
All potential adopters of a new product do not adopt the new product at the same time. Consequently, on the basis of the degree to which an individual is relatively earlier in adopting the new product, adopters can be classified into adopter categories. Development of adopter categories requires determination of the number of adopter categories, the percentage of adopters to include in each category, and a method to define categories. To find out the adopter categories of hybrid rice, a study was conducted in randomly selected one block of Jammu district. Based on the random number sampling, total sample of 70 respondents were interviewed using a semi-structured interview schedule. Majority of the farmers were of middle age and studied up to matriculation. The average land holding of farmers was 1.92±2.61 ha. In the study area, adoption of hybrid rice was started in 2005 and maximum adoption was in 2012. Majority (80%) of the farmers growhybrid-6444 variety of hybrid rice in their first year, with an average yield of 61.37 q/ha. There are many comparative benefits of hybrid rice reported by the farmers but along with it many constraints were also faced by the farmers in its cultivation. The time variable allows us to classify the respondents into adopter categories. Both curves of the adoption of hybrid rice over time by the farmers and s-shaped curve on cumulative basis were plotted. The percentages of adopter category found in the study area were approximately similar to that of Rogers in adopter categories, i.e., 2.86 percent innovators,17.14% early adopters, 25.71% early majority, 37.14% late majority and 17.14% laggards. It is suggested that extension agencies have to provide information and remain in contact with farmers for early adoption of innovations.
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