National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Consumers’ perception is defined as the study of how an individual customer, groups of customer select, buy, use, and dispose ideas, goods, and services that cater their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. Rathod et al., (2008), focused on finding the difference of criteria for selection of retail store among customers. Primary data was collected from seven big cities of Gujarat by quota sampling. The findings showed that the choice criteria for selecting a particular retail outlet, in case of multi brand retail outlets differed. The availability of variety was given the highest importance by customers, second priority was given to service quality and third most important criteria was availability of variety and fourth was shopping convenience. The study intends to examine the consumers’ perception for marketing differential agro-commodities in the unorganized markets. The study revealed that the maximum percentage of customers purchases wet commodities (vegetables and fruits) from traditional markets whereas in case of dry (grocery) commodities they prefer organized outlets.
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