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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Communication is the major activity of human association in general and progress as well as development in particular. No human life can exist in isolation. A man can survive only in society and the survival in society is possible with communication. Therefore, communication is identified as the oldest continued activity of human being since birth and goes-on and on till death. More precisely, communication is the basic need of human being and web of society which makes the survival, growth, progress and development of man possible and holds the society intact and progressive. The study was conducted in purposively selected Allahabad district of Uttar Pradesh. Out of 20 CD Blocks only 5 CD blocks – Bahadurpur, Chaka, Handia, Meja and Soraon were selected randomly. Thereafter 2 villages from each selected CD block were selected by using stratified random sampling method. These selected villages were Andawa and Bhagipur of Bahadurpur, Dabhawn and Chaka of Chaka, Jagwawala and Aasepur of Handia, Jamwa and Detwa Kala of Meja and Juwnapur and Chaturipur of Soraon CD Block. Further, stratified random sampling was used for the selection of respondents of three categories of farmers. These three categories of respondents were large, medium and small farmers according to their possession of land. Total of 155 respondents of small 106 respondents of medium and 39 respondents of large land holders were selected in ratio proportion from selected villages.